Do You Need to Boost Sales in Your Retail Business?

It is no secret that many retail businesses in the UK are struggling. Indeed, online shopping has all but made buying in the mortar and brick shop a rare experience, especially for those in the 20’s. But a good number in the retail business continues to thrive through a mixture of technology adaptation and old-school marketing. The fact is that as long as there are pedestrians, walking by your shop, you can always pull them in.

Here are some tips that can see higher footfall in your retail business, and higher revenues.

Offer better views

These days most people will look up what they need on the internet first. Making your wares more visible entices those who would have them in mind. Go out and look at your shop from the street. Does it entice enough? What can passersby see?

Make your window display more attractive by enlarging the window, and attention seeking lights. Place an adboard on the pavement with your discounts and offers.

Sales promotions

This is a tried and tested method of attracting traffic to your shop. The good thing is that you can set up sales promotions very quickly. Good examples include BOGO (Buy One Get One), Buy One Get 50% off, time-limited discounts (e.g., 10% off 11.00-12.30) and discounts on certain items.

Make it an experience

When teenage and young adult shoppers come into the shop, they are coming in for the shopping experience. Otherwise, they would have made the purchase online. Make their experience interesting to encourage them to test out more products, which increases chances of main and impulse purchases. If you are a fashion shop, for example, have a photo booth where shoppers can take their photos in different outfits.

Work on in-shop appearance

How are your goods displayed? Can your customers walk comfortably without bumping into each other or your wares? Different shop sections should be carefully signed for shoppers to find easily. Ensure that all products have price tags, with any discount information clearly visible on the aisle and the packaging.

You can alter the look of your shop by simply moving things around. It can be as simple as exchanging brand positions. This has the added benefit of giving your customers the opportunity to try new brands and products.

Discover and use technology

A website is a standard requirement for any business these days. It tells your potential customers what you offer, where you are located and any other information such as discounts. Social media like Facebook helps you reach out to the community. Lead potential shoppers from Facebook to your website and you will start seeing an increase in both online and foot traffic.

How Does Retail Businesses Boost In-store Sales?

Retailers have always tried to understand their customers with varied success. A retail business has to contend with waves and dips in sales. To keep a continuous flow of customers, a retail business can use a few tips.

Loyalty programs

People love to feel appreciated. A study in 2006 showed that customers with a rewards card did their shopping while smiling more, chatted longer with the café employees and said  ‘thanks’ more. Loyalty programs are easy to set up with loyalty cards, bonuses, and referral incentives. A loyalty program does really increase customer loyalty.

Personalized service

Customers feel that they are receiving personal attention when personalized details are used. Learn to call your customers by their names. A business can use the data collected in the loyalty program to craft personalized messages for birthdays and other life events. Social media platforms like Facebook are also powerful personalization tools.

Fewer but good alternatives

An interesting study showed that shoppers would actually spend less when they have very many options. The study used two tables one with three options for jam, and another with 24 brands. Surprisingly, 31% chose a jar of jam from the table with 3 brands while only 2% picked a jar from the table with 24 brands. A retail business is better off with a few quality brands than lots of untested products.

Create scarcity

Creating an illusion of scarcity has always been a popular marketing tactic. Phrases like ‘limited offer run this week only!’ are much used with good success. Luxury brands go a step further. Retail stores with luxury brands have snobby but professional staff, creating an illusion of items beyond usual reach. This works well with luxury brands which get their fame from exclusivity.

Feeling the items on offer

Apparently, people will readily buy and pay more for items that they have laid their hands on. Touching creates an illusion of possession which subconsciously urges the shopper to buy and pay a bit more for an item already in hand.

Freebies

Everyone loves freebies. Free samples are an expression of confidence in a product. When a retail store offers freebies like stickers or even free mints, shoppers will naturally feel a need to reciprocate, which is expressed through a willingness to buy.

Items placement

Consumer studies show that placing popular items at the end of the store forces shoppers to transverse the aisles and in the process do some impulse buying. Another approach involves placing popular but cheap items at the entrance. Once a shopper buys one item, she will be willing to buy more.